Exercise #11

 What is the structure of a website?

The structure of your site refers to how internal links and hierarchy are used to connect the various pages on your site. It's about how your site's content is arranged and presented so that the algorithm can understand it. A good website layout makes navigating easier for both users and crawlers, which helps your website's SEO rating in search engines.

1. Give a detailed explanation of who you are.

A client or consumer should not have to do any research to figure out who your firm is from the minute they reach your website. You may avoid confusion on both ends by just declaring your name and summarising your products on the home page. You want to grab your visitor's interest within the first 2-3 seconds of their visit so that they stay to learn more!

2. Contact  page

You should never make it tough for a customer to contact you! To avoid losing a visitor to a competitor, make sure your contact information is easily accessible on your website. Many people recommend that it be placed at the top left or top right area of the home page. Maintaining your contact information on every page of the site is also a best practise. Make sure you give people a variety of ways to contact you! An email address, phone number, business hours, or even an address, which can be provided via a Google maps link, are all possibilities.

3. Small chunks of information 

Everyone processes information better if it is presented in a clear and concise way. Your home page is the very first impression of this! Be sure not to include too much information together. By breaking content into short paragraphs, including bullet points or highlighting important words and phrases visitors know exactly where to look. TN Score’s homepage uses white space and callouts to relay key information they want people to read.

4. Easy mobile navigation 

Many individuals are now visiting websites strictly through their mobile device.

• Mobile device traffic accounts for over half (51.51%) of global online traffic.
• Mobile devices account for 60% of all organic search engine visits in the United States.
• 53% of online shopping traffic comes from mobile phones.

In the hustle and bustle of life, it is easy to check a link or make a search on your phone rather than pulling out a laptop. Because of this, your company needs to ensure that the mobile version of your website is user-friendly! This step can be overlooked, and it is important to remember the different ways customers consume information.  

5. Customer testimonials 

Humanizing your company and its customers is one of the most important marketing tools. Plus, it also gives your website the credibility that many are looking for! A testimonial page can be presented in several different ways to include the comments and stories of satisfied customers. You can create videos, case studies or even graphics to present all of the amazing work you have completed for others! 

This list is just the beginning of all the components that make up a successful business website. By using these five suggestions, you are on your way to creating a credible, creative and impactful website that can grow for all your customers to use!